EA Sports boss, Peter Moore, recently divulged how the EA Sports team handled creating ‘causal’ games for Wii at this years Edinburgh Interactive conference.

“In all the games we made, everything was focused on making things more realistic, each year – particularly at the beginning of a cycle – sports games were used to show how realistic video games had become,” he said. “That was fine back in the early ’80s when there was a huge chasm beteen what the real world looked like and what games showed.”

“But then this thing [the Wii] came along and presented us with some challenges. The dynamics changed with the launch of the Wii – play and fun was coming back in, the demographic was changing enormously, and the amount of time to play was being compressed.”

“It was hard. A lot of people at that time thought they would move on from our studios – they wanted to chase the core consumer.” Moore explained that Wii Sports was considered a serious rival, and that EA Sports staff were ‘unwilling’ to cater to the ‘casual’ consumers (now the majority of the market) and couldn’t handle the need to step back in terms of visuals.

- Peter Moore, EA Sports

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